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Case Study 1 Guidelines
1.Description of the organization you researched (you will pick the
What is the organization’s history/background?
How does the organization’s history affect the way it perceives
and manages diversity?
Who is the CEO? What is her/his background?
How does his/her background or experience impact the
organization’s commitment to diversity?
Describe how you are gathering/going to gather data (you will
need at least three – and these sources must be listed on a
reference page as well)
Examples: web sites, personal experience, material from
the organization (annual report, pamphlets, etc), books,
magazine articles, newspaper articles, journal articles,
Remember – you are also using the book to strengthen
your claims so the textbook should be included here as
Explain what type of diversity policy the organization currently
has in place.
Are the employees, managers, and executive knowledgeable
about this policy? If so, how do the employees respond to this
Does the company seem to demonstrate leadership support
Why or why not?
Does the company seem to engage employees as partners?
Why or why not?
What evidence (if any) did you find showing that the
organization tries to link diversity goals to business goals?
Analyze the diversity commitment on their website by answering the
Is material on diversity or a link to a diversity section
found on the Website’s homepage?
Is the organization’s definition of diversity and its
diversity mission statement clearly articulated on the
website? Is it easy to locate?
After reading the main diversity section, do you clearly
understand the company’s stance on diversity?
Is there a statement on the Web site by the CEO
reflecting the organization’s commitment to diversity?
Does the Web site material address diversity-related
issues such as employee-resource groups, recruiting
strategies, diversity training, supplier diversity,
community relations, and so on?
Are diversity videos easily accessible, in which the
CEO, director of diversity, HR executive, and/or
employees discuss the company’s commitment to
Are current annual diversity reports accessible from the
company’s web site?
If so what information is on it?
Does the Web site contain current information on the
company’s diversity awards and any diversity related
Do images on the Web site represent the diversity of the
organization’s employees and customers?
Do not just say yes or no. Provide evidence for
Does the information on the website seem to take on a
masculine or feminine tone?
Do not just say neutral, masculine, or feminine.
Provide evidence for you claims. Use the book
and the articles we read in class to compare and
After answering the above questions, do you think this
company does a good job of expressing their
commitment to diversity through their website? What
are two or three reasons why you believe this way?
What suggestions would you give the company to
strengthen their website (regarding diversity)?
Managing Diversity Questionnaire
Complete the managing diversity questionnaire using this
company (some of these you may have to just guess)
Describe how the organization scored for each of the levels:
individual attitudes, organizational values, and management
Briefly explain why you think they got these scores on the
Compared to IBM, CISCO, and General Motors (case study in
chp 10), how do you think this company compares (in relation
to including disabilities in their diversity component)?
to back up your answer
comparing the organization you chose to the three listed
Do you think they view the recruitment and retention of people
with disabilities as a competitive advantage? Why or why not?
What information did you find regarding the company’s
commitment to gender diversity?
Do you feel the website and company resources take on more of
a feminine or masculine tone?
From the information you have gathered, what is your opinion
regarding the company’s commitment to diversity?
Provide two or three suggestions for how the company can
strengthen their commitment to diversity