Grantham University Make Carter Hardware Store Essay Please view the feedback in the picture from the instructor. He pretty much explains everything that i

Grantham University Make Carter Hardware Store Essay Please view the feedback in the picture from the instructor. He pretty much explains everything that is missing from the paper, and all of this information needs to be added. You need to stick with the company that has already been chosen and make sure that all of the metrics and information and data is correct for this company because he will be checking.I could not get the previous tutor to you make the changes in order for my grade to increase. I received a failing grade on the first essay so I really need all of the revisions in the picture and the feedback done correctly Carter’s Hardware Store
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Institution Affiliations
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Carter’s Hardware Store is a business which is planned to establish a retail store for
hardware material at Bridgetown in North America. The hardware store will offer hardware
materials of all types, quality tools and equipment’s, paints and all sorts of housewares. Carter’s
Hardware Store will be managed by a sole shareholder who will ensure the business makes
revenue for the state and a profit for itself through the servicing of its customers, not only with
the hardware materials they need but also advise them appropriately on the best products and
how to use them. The store will have a total of five employees and mainly target the local market
to sell its products, (Cadle, et al, 2014).
This is a business-to-customer company where the customers will receive free advice on
the use of the products from the store’s sales representatives and a whole year refund warrant
hence the business will be able to achieve its short and long-range goals. The business is
classified under the building material and supplies dealers, code 4441 as per the North American
Industry Classification System. The Standard Industrial Classification code for the business is
444. The mission of the business is to offer Carter’s Hardware Store products in a customerfriendly manner and free advice which will prepare the customers to get their work done
immediately.
The hardware is located at the southern side of Bridgetown at a gates southern plaza
whose basic tenants are appliance stores, successful supermarket and drug stores hence capturing
a huge number of customers. The plaza is accessible from the major streets of the town since it’s
the largest shopping Centre in the southern area of the town which resides most of the people
working in town. The closest three hardware, which is the competing business with Carter’s
Hardware Stores are located to the far end of the town, a thirty minutes’ drive our store and
control about 90% of the present market. Therefore, the store plans to capture 30% of the market
by three years by bodily facing the competition and implementing the success strategies
effectively such as advising customers on the right use of the products, (Fleisher and
Bensoussan, 2015).
Link to the business website: http://www.carters.bb/
The hardware targets to serve a population of over 15,000 potential customers who are
located around the market place as per the United States Census report. After a cautious market
investigation, we have discovered that roughly 60% of our clients are men and 40% are ladies.
The reasons our clients lean toward our items is our finished learning of their utilization and our
full discount warranty. We get our data about what items our clients need by conversing with
existing clients. There is by all accounts an expanding interest for our item. The interest for our
item is expanding in size dependent on the adjustment in populace characteristics. The levels of
clients that fall into the accompanying age classes are:
AGE
PERCENTAGE
CUSTOMERS
Under 16
0%
17-21
5%
22-30
30%
31-40
30%
41-50
20%
OF
POTENTIAL
51-60
10%
61-70
5%
Over 70
0%
The business targets to impact their customers by using their knowledgeable store staff
that has great competence in household products and their repairs.
The demographic and
sociographic analysis shows that the area of location is characterized by household residents with
the largest percentage being women. This demographic data leads the business to focus on three
major customer groups which are:
•
Women homeowners: The business aims to offer first-hand advice and training to many
women who frequently use these household appliances. The training will help them
master skills needed to operate these equipment’s correctly hence the business will attract
and retain this great customer group.
•
Customers who require planning and repairs: Planning and repair customers face the
most frustrating experiences in the mega hardware stores. Carter’s Hardware Store
Limited will, therefore, set up an attendance strategy for these customers such that they
are attended to their level best satisfaction, (Schaltegger, et al, 2016).
•
Doing local repairs and professional improvements: Bridgetown holds a number of
repair and household improvement professionals. However, Carter’s Hardware Store
Limited will win this customer group through aggressive marketing strategies such as
road trips, offering repair warrants and discounts.
Below is a market analysis pie:
The business shall use social media as its major marketing platform since it will reach
the biggest market size with the least expenditures. The business will use outbound marketing
strategy which will enable it to attract customer’s attention for the products and services offered.
This can be done through direct mails, TV shows, radio advertisements, public relation
campaigns and printouts. Through the social media, the business will be able to track down the
follower growth hence being able to know the optimum time for engaging the market (when the
audience is active) and the content to post on social media. The business will also manage to
track down customer reactions of their posts, (Jenkins and Williamson, 2015).
Therefore, the business will be able to determine if the audience is interested in the
products being described and the content of the posts. The business should, however, be cautious
on the content shared since it reflects on the way the target market perceives the value of the
posts and products being advertised. The more often the content is shared on social media, the
larger the market is reached. In the next four years of business operation, Carter’s Hardware
Store focuses to open additional stores at Ciudad Juarez, which is a very large residential area
covering over 50, 000 targeted potential customers. The area is characterized by a very huge
population of people who reside there, most of them being women who are the biggest target
group for our business.
Reference
Jenkins, W., & Williamson, D. (2015). Strategic management and business analysis. Routledge.
Cadle, J., Paul, D., & Turner, P. (2014). Business analysis techniques. Chartered Institute for IT.
Fleisher, C. S., & Bensoussan, B. E. (2015). Business and competitive analysis: effective
application of new and classic methods. FT Press.
Schaltegger, S., Lüdeke-Freund, F., & Hansen, E. G. (2016). Business models for sustainability:
A co-evolutionary analysis of sustainable entrepreneurship, innovation, and
transformation. Organization & Environment, 29(3), 264-289.
Conzen, M. P. (2014). The making of the American landscape. Routledge.
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and methods.
CRITERION
Evaluate social media marketing strategies for the
selected business.
Your result: Basic
Basic
Describes but does not evaluate social
media marketing strategies for the
selected business.
Faculty Comments:
The paper only seemed to include general
comments related to social media. The
minimum (i.e. “BASIC”) for this scoring
guide area is describing your selected
company’s current use of social media. To
reach “DISTINGUISHED” learners must
evaluate the existing use of social media
and utilize resources.
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CRITERION
Evaluate the nature of the selected business.
Your result: Basic
Basic
Assesses but does not evaluate the
nature of the selected business.
Faculty Comments:
Is Quality Hardware a real business? You
need to use a real company for this
assignment. If this is not an existing
business you won’t be able to successfully
complete this assignment because of
scoring guide criteria #6.
CRITERION
Evaluate the characteristics of the product or
service being marketed for the selected business.
Vaurrek. Dietinamiched
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Your result: Non-Performance
Non-Performance
Does not describe metrics to measure
effectiveness of the social media
marketing strategy for the selected
business.
Faculty Comments:
Specific social media metrics did not seem
to be provided for your
chosen company’s
existing social media presence. You
needed to provide existing metrics in your
paper along with analysis. Please note, this
is not the same as providing ideas
concerning metrics or metrics that could
be considered. You need to provide actual
metrics that already exist and are publicly
available. Examples of metrics that are
freely available to public users of social
media include the number of followers on
the firm’s Facebook page or the number of
Twitter followers or the review rating of the
company on Facebook or ratings or
rankings on the site Yelp. Remember, even
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existing social media presence. TOU
needed to provide existing metrics in your
paper along with analysis. Please note, this
is not the same as providing ideas
concerning metrics or metrics that could
be considered. You need to provide actual
metrics that already exist and are publicly
available. Examples of metrics that are
freely available to public users of social
media include the number of followers on
the firm’s Facebook page or the number of
Twitter followers or the review rating of the
company on Facebook or ratings or
rankings on the site Yelp. Remember, even
company’s that do not have a social media
presence maintained by the business may
have reviews on sites such as Yelp and
Google Reviews and the metrics (i.e.
numbers) related to those reviews can be
reported on and analyzed. Many other
social media platforms, and metrics on
them, could be considered as well.
COMPETENCY 5
Communicate marketing
needs, opportunities, and

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