University of Delaware Porter’s Three Generic Strategies Questions I want the answers to be easy to understand and %100 being correct……………… 1-

University of Delaware Porter’s Three Generic Strategies Questions I want the answers to be easy to understand and %100 being correct……………… 1- Describe Porter’s three generic strategies (differentiation, focus and cost
leadership). Make sure that you compare and contrast each strategy to the
others. Discuss under which circumstances each strategy should be used,
and give examples of brands or companies that use these strategies.
2- W hich of these strategies relate to the marketing concept and the production
concept? Explain.
3- W hat is the difference between a marketing strategy and a marketing tactic?
Give examples.
4- W hat are marketing metrics and marketing dashboards? W hat is their purpose
in marketing strategy?
5- W hat is the purpose of a Strategic Business Unit (SBU)? How are SBUs
identified in a corporation?
6- W hat is meant by portfolio analysis in strategic marketing?

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